SEO is a simple but long-term process. A wrong SEO process can take a longer time to get faster. The better your SEO strategy is, the faster results you can get. The SEO audit report provides SEO information like what to improve, what to focus on, and what is good.
In this ever-evolving information technology world, there are more and more new SEO methodologies developed, and older SEO strategies are no longer needed. For example, AI is a new term and Google gives priority to new content so they update their algorithm to identify AI content.
Change your SEO strategy over time, follow all SEO methods, and optimize your website as per Google to get a faster organic ranking on SERP results. Whether you are running a small, mid, or large business online, we have discussed 12 things to focus on in the SEO audit report.
Also, if you get an SEO audit report from an SEO agency in 2023 or 2024, Check out these things.
What is an SEO Audit Report?
An SEO audit report is an SEO information report of your website that includes where your website needs improvement, what you are doing wrong, what is good, and where you stand.
This report defines all the weak and strong areas of your website, so you can create your future SEO planning for faster results.
This SEO report is created based on Google’s E-A-T algorithms. It gives an SEO rating to your website to understand where your website stands right now.
The report shows you weak points as well as how to improve them.
Type of SEO audit
For a single website, you can see many types of SEO Audit Reports for different purposes.
Complete SEO audit: This report provides a 360-degree SEO analysis of your website. It includes website structure, content info, technical aspects, security info, & backlink report. Here, You can see Google’s 200+ ranking factor to improve your SEO ranking.
On-Page Audit: Auditing of the internal website page, content, and images are included in this. On-page helps crawlers to identify what’s your page about. This includes checking of meta tags, schema, duplicate content, alt tags, and website structure.
Off-Page Audit: info other than your website comes in an off-page audit report. This report includes information about broken links, backlinks, and link quality.
Technical Audit: Any technical information on your website that affects SEO ranking is included in it. The audit includes the website’s technical info like HTTPS, crawling, indexing, website speed, caching, and image optimization.
10 Things to Include in SEO Audit Report
If you are outsourcing SEO audit reports or developing as your own, you need to consider this checklist. This SEO checklist is developed based on the current SEO strategy and includes technical, on-page, and off-page.
- Check for Indexing Issues
Without indexing, there is no chance of getting ranked. Google crawls your website first and then indexes it in its database.
You can check all of the indexing data on Google Search Console. It provides information on web page indexing including which pages or images are not indexed, which are duplicates, and which ones are crawled but not indexed.
Many time your page is indexed but Google do not show them because of violence or wrong content. Also, it can happen due to no index tag or sitemap issue.
- Optimize Content
This is a part of on-page SEO where your content matters a lot. You can’t write any type of content that is wrong, duplicated, breaks government rules, does not follow privacy policies, and spreads violence. This type of content increases your website’s spam score which is the wrong signal.
Here, it will analyze things like keywords, meta titles, URLs, canonical tags, image optimization, word length, keyword stuffing, etc. You can also understand what are your competitors doing, and how long content you need to write for faster ranking.
Make sure your content should be updated and better than your competitors. As per research, content with more than 1000 words has more chance of ranking.
Your content should have a proper heading like h1, h2, h3, h4, and h5, before starting any new points.
- Fix duplicate content
Many times your site and you will create duplicate URLs unknowingly. But Google indexes all of these pages which can affect your ranking and crawling.
For example, your website can create a different version of URLs. These all are different for search engines like
Also, whenever we change an existing URL but the same content, it creates another page and a subset of it. Google regularly index million of website each day, they know whether or not you’re intentionally duplicating content on your website.
Your CMS system can also create unknown pages from archives that are similar in appearance.
- Identify page update opportunities
The important ranking factor that we always forget is page updates. Whenever a piece of new information comes related to your existing blog post, always update it and avoid writing a separate blog.
Many times your existing blog post requires adding a little bit of extra information for better SERP ranking. Identify these pages and update them with new information.
If your blog appears in the top 10 results that means you require to update it regularly to maintain its position.
To update these pages, you can add new information, new topics, keywords, images, research, and other general content.
- Responsive and speed
Do not lose any visitors. Visitors can visit your website from mobile, tablet, and laptop. Most of the sales, online visitors, and online orders come from mobile devices. As per Google, a mobile-friendly website or loading speed is a major ranking feature.
Your focus should be on improving mobile page quality. To analyze the responsiveness or speed of the website, you can use “Pagespeed” tools. This gives you info about the loading speed and responsiveness of a particular page.
Buttons, images, content, and grid of your website should be adjustable as per screen.
Also, check the mobile version of your page
- Keyword optimization
Keywords are like the cherry on the cake or content. Keywords help to get a better ranking on more and more keywords. For example, we can search a query in many different ways for a particular topic.
Here, keywords provide information about your content to Google’s crawlers. If Google finds related keywords as per search in your content then your content has a chance of ranking.
If is important to do your keyword research in a proper way, find primary keywords and secondary keywords for your blog post. There are many keyword research tools available to search for.
If we talk about SEO audit reports for keywords, it includes info like keyword mismatch, keyword stuffing, not using enough keywords, missing keywords, etc.
These keywords should be available in your headings, images, body content, description, URL, and titles.
- Site Security
Google prioritizes security. If your website is still running on HTTP, Google will not rank your website in any case. You need to ensure sure security of users’ information and websites from hackers.
To check the HTTPS website URL, you just need to write the website address in the search bar www.site.com or site.com, and see if they all automatically switch to the HTTPS version. Make sure all the addresses are correctly redirected to the secure HTTPS. If not, use 301 redirection.
- Scan for site errors
There are many errors available on your website to check including page not found, File Contains No Data, 500, bad request, etc. Most of the problems are caused by the wrong server or hosting. Your hosting plays an important role in website loading and security.
Generally, you can see a 404-page not found error in your website that can be caused by broken links and images within your site. These are the previously published pages that are now deleted.
However, these broken links can disrupt your site’s internal linking structure and create frustration for users trying to move between pages.
To find this, you can use any site audit tools. When you find them, you need to redirect these broken links to the main page and de-index them.
- Your Website Structure Matter
Website structure is a pathway to finding important pages. Your website’s structure should be understandable for visitors and search engine crawlers. If your visitors are not able to find the required information that means they will leave your website. An increasing bounce rate can decrease your ranking.
Work with an SEO specialist to understand the best structure of the site. This also makes your website’s sitemap easy which helps to crawl all of your pages faster.
To make your website structure better, you can write headings and then create subheadings of it. Something like that
- Off-Page SEO audit
Off-page SEO is important to build trust or brand your website or business. Creating high-quality backlinks is more helpful in getting a better ranking on SERP results. Social media interaction also helps in improving brand reputation.
When you create too many backlinks on a spammy website it will decrease your website ranking. Social media engagement creates better brand value for your business.
Make sure to avoid creating any type of backlink on any website. Focus on creating high-quality backlinks from trusted sites. Get reviews of your website or service on various platforms like Google, Trustpilot, G2, justdial, etc.
SEO Audit Report From Expert
If you are still confused about creating a good SEO audit report, you can outsource it to ServerPoet. Whether you want a comprehensive SEO audit, on-page, off-page, or technical SEO audit, we are here to provide expert SEO audit reports.
Also, we will deliver our SEO audit report in an editable format so you can edit it as your company name and theme.
Our SEO experts have already delivered SEO reports to hundreds of businesses. We are not only focusing on providing SEO reports from tools but we also do manual analysis of websites.
Other than the above-listed points, we also add many more points to improve your website quality.
Benefit You Get
- A comprehensive full crawl analysis.
- Detailed URL and website structure review.
- Examination of keywords, including a competitor comparison.
- Assessment for keyword cannibalization.
- A list of recommended fixes and next steps.
- Evaluation for thin content.
- Initial assessment of backlinks.
- Audit on EAT (Expertise, Authoritativeness, Trustworthiness) and Local SEO.
The SEO audit report is crucial to analyze the current situation of your website and make perfect planning for future goals. Making a perfect SEO report is completely based on Google’s algorithm. There are above 200 SEO ranking factor available that affects your ranking. This list needs to be compiled with all the ranking factor that needs to be improved. Follow Google’s EATT algorithm to take your website up.
Frequently Asked Question
You need an SEO audit report when you want to assess and improve your website’s performance in search engines. It is a good practice to conduct regular audits to identify issues and opportunities.
The golden rule of SEO is to create high-quality, valuable content that satisfies user intent and provides a great user experience.
The time it takes to complete an SEO audit varies depending on the size and complexity of the website. It can take anywhere from a few hours to several days.
There are various tools available for SEO audits including Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog, etc.
SEO is the ongoing process of optimizing a website to improve its visibility in search engines, while an SEO audit is a specific evaluation of a website’s current SEO performance and areas for improvement. The audit is a part of the overall SEO process.