Effective Product Page SEO is a way to define your product in such a way that helps to increase your organic sales. An online e-commerce business requires a great SEO strategy to get higher visibility in the search engine result pages. Your regular SEO strategy will not work in the ranking of a product page.
There are many small important things you need to keep in mind before optimizing a product page. Product pages have different images, product information, reviews, payment integration, and other important things.
You can easily do it yourself after learning product page SEO. It requires lots of time, money, and effort. There are other options also available that is you can hire an SEO company like Serverpoet for better SEO ranking.
So, we are going to find answers to questions like why or how product page SEO helps to improve your product visibility.
Why Product page SEO is important?
The main purpose of product page optimization is to improve organic search ranking on SERP results. We showcase our product in a way that attracts more customers and sales.
On the e-commerce store, there are no salespersons available to convenience your customers to buy. On the internet, you only have one way to convert your customers which is by showcasing your product.
There are many other important benefits also available like
- Improve visibility of particular product
- Helps to Increase organic traffic, sales, lead, and ranking
- Better ranking means better visibility that leads to higher trust
- Sustainable organic traffic for a long time
Key components of product page SEO
There are many key components to keep in mind for better optimization of your product.
Keywords are like “words” and “sentences” that we write on Google search bar to search for anything. Identifying these keywords for a particular product that people are searching on Google is known as “keyword research”.
Keyword research provides a deeper understanding of your audience and adding these keywords to your web pages helps to get rank higher for relevant search queries.
There are many online tools like SEMrush, and Ahrefts available to find out the right keywords. They can identify keywords including long-tail, short, one-word, keyword gap, relevant keywords, and others.
Keep in mind
- Find keywords that are easy to rank.
- Looking for relevant keywords is also important for better result
- Identify keyword gaps
You can use these keywords to make your current content better. Just plan how to use these keywords and figure out which pages to improve with specific keywords. You can also get help from a keyword research service to find the best keywords.
Technical SEO for Product Page SEO
The technical part of your product page SEO is included in technical SEO. In this, you need to optimize your website to make sure proper available on Google. This includes crawling, site security, breadcrumbs, canonical tags, schema markup, user interface, and others.
Proper indexing of your website ensures the availability of all your product pages on Google.
Site Structure & Navigation
All functions of your website should need to be easy to navigate for your visitor. The organization and ease of getting around your website have an impact on your site’s SEO. Google prefers websites with a straightforward structure.
The loading speed of your website depends on the technical aspect of your website. Your website structure, backend code, images, plugins, and other small things affect your website’s speed. Google gives more priority to websites that have higher website speed. A higher speed improves your customer retention and customer satisfaction rate.
Responsiveness of website
Mobile, tablets, and laptop devices are improving day by day and the most important is mobile devices that become a part of our lives.
If you want to sell online, your website should need to be responsive for all devices. Because most of the daily or weekly purchases are happening from mobile devices.
Keep in mind, that the interface of your mobile application should be simple, clean, and easy to read. Also, Google’s mobile-first indexing helps to get a better ranking online.
The main benefit of an e-commerce store is that you can sell your product worldwide. Create your SEO strategy around it. Your SEO strategy needs to be different for the local market, country-level market, and worldwide market.
If your online store is meant for people in different countries and languages, use hreflang tags. These tags help search engines showcase the right language and regional URL to users. If you don’t do this, Google might not show your business to people in specific areas.
On-page SEO includes optimization of your content to make sales, influence customers to buy, and get a higher ranking on Google. There are many on-page SEO practices you need to follow for a higher SEO ranking.
When you open a product page there are lots of things available on product page like images, content, benefits, reviews, offers, and others.
The quality of your content, the words you wrote, and the way of present matters a lot to get higher SERP ranking and sales. The way of describing your product should be able to influence your potential customer to buy.
Keep in mind, do not copy and paste the content that has already been published somewhere. To Write product page content you can follow these points
- Describe all the features by adding all relevant keywords to your product page.
- Convert all of your features into benefits.
- Product content should have the name of your company.
- Add a trust factor and give a reason to buy the product right now.
- What separates your product from your competitors?
Meta Title and Description
There are thousands of results, you can see on Google search results while searching for anything. A title and meta description are the short descriptions of your product that are visible on the Google SERP result.
A title helps to understand what is the product and company. It should influence your visitor to click on your link.
The title has an H1 tag that provides information to Google bots about what the product page is. As per Google, your meta title should be 70 characters, and your meta description should be around 160 characters.
Add your brand name or company name in your title.
Product Images & Videos
After branding, quality images and videos are the most important factors to make sales of a particular product. After the images, the content makes sense.
You need to add at least 7 to 8 images from different angles to showcase what your product looks like. All of your images should be quality.
Also, you can add a video to describe the features of your product in a better way. From videos, people can relate to products in the right way.
- Add alt attributes and product names in all the images.
- The size of the image should be proper.
- Compress the image to reduce loading time.
- Include images and videos in the XML sitemap.
Genuine product reviews are quite important to improve trust in the product. Because people are not able to touch your product they buy a product based on existing customers’ recommendations.
The higher the review you have on your product, the higher you have a chance of selling it. For example, 10 – 100 displayed reviews can increase sales by 76% whereas over 5000 displayed reviews increase sales by 292%.
To increase your product review, you can give incentives to people to write a review. Also, you should send an email to your potential customer.
Make your review section simple and clean. If you have your site, you can engage with your customers.
Do not forget to add schema markup in your customer review section. It will help in increasing the chance of displaying a snippet of your review when your product page appears in search results.
Use Rich Snippets in content
Rich snippets and structured data help to showcase your review, price, rating, shipping info, and other links on the SERP results. This stands out your product from other competitors and increases the change of clicks.
Although structured data doesn’t directly impact rankings, it just increases your click rate by providing attractive information.
- Follow all the schema guidelines while adding it.
- Include only relevant structured data
- Only use unique identifiers for products.
- Do not add redundant information.
When you are adding a faq section on your product page, you also need to use FAQ schema for it. Before applying any schema markup, it is wise to use a structured data testing tool to spot errors before applying it. Additionally, you can monitor your structured data report in Google Search Console to track what schema Google has acknowledged.
Google Merchant Center
Google offers product listing to showcase your product in the Google shopping list. Google Shopping offers free traffic for your website.
The Google Merchant Center is a no-cost platform that helps to connect your product listings from specific content management systems (CMSs) to Google. Google utilizes this data to enhance your product page visibility in Google searches on both mobile and desktop devices.
Improved E-commerce SEO Ranking With Us
Serverpoet is known for providing complete online solutions for your business. We have decades of expertise in improving your website’s visibility. Our SEO experts know on-page, off-page, technical, and local SEO.
You do not need to worry about anything. You just need to tell us your requirements and leave it to us. We maintain complete transparency of products, what we do, our strategy, and our pricing. We will give a complete monthly update on each topic.
Getting a higher ranking is not a big problem, you just need to follow all the above requirements. You can also outsource your SEO requirement to us. Product page SEO helps to get more organic traffic and organic ranking of your website. You can also do it yourself by learning things like keyword research, making quality content, better user experience, higher website speed, and other various things.
Neither you can choose a trusted SEO partner for your website that can handle all the SEO things like Serverpoet.
Conduct thorough keyword research using tools like SEMrush and Ahrefs to find relevant, easy-to-rank keywords. Focus on long-tail keywords, identify keyword gaps, and select keywords that align with your product’s features and benefits.
The Google Merchant Center is a free tool that links your product listings to Google. It helps your products show up in Google Shopping search results on mobile and desktop devices. This increases the visibility of your products and drives more traffic to your website.
To list your products on e-commerce marketplaces successfully, use clear and attractive product images, write detailed descriptions, add keywords, and set competitive prices. You need to follow all of the rules and regulations of the marketplace.
There are many important things you should follow for better ranking that we already discussed above. If you want to get faster SEO results then you can contact Serverpoet for SEO service.